Privacy policy

PRIVACY POLICY

Last updated: 23.02.2026

1. Who We Are

This website is operated by:

Prime Gaming Products SRL
Str. Weiner Palada nr. 6A, Roșu, Ilfov, Romania
VAT: RO47614341
Registered at Trade Registry: J23/876/2023
Email: contact@11goats.com

We operate under the brand name 11Goats.

Prime Gaming Products SRL acts as data controller for the personal data collected through this website.

2. What Personal Data We Collect

We may collect the following categories of personal data:

A. Identity Data

  • Name

  • Surname

B. Contact Data

  • Email address

  • Phone number

  • Delivery address

  • Billing address

C. Transaction Data

  • Purchased products

  • Payment amount

  • Order history

(We do NOT store full card details. Payments are processed by secure third-party payment providers.)

D. Account Data

  • Login details

  • Account activity

E. Marketing Data

  • Email marketing preferences

  • SMS marketing consent

F. Technical Data

  • IP address

  • Browser type

  • Device information

  • Cookies and tracking data

3. Purposes and Legal Bases

We process your data under the following legal grounds:

Contract Performance (Art. 6(1)(b) GDPR)

  • Order processing

  • Payment handling

  • Delivery

  • Account management

  • Customer support

Legal Obligation (Art. 6(1)(c) GDPR)

  • Issuing invoices

  • Tax compliance

  • Record keeping

Legitimate Interest (Art. 6(1)(f) GDPR)

  • Fraud prevention

  • Dispute resolution

  • Website security

  • Improving services

Consent (Art. 6(1)(a) GDPR)

  • Email marketing

  • SMS marketing

  • Promotional communications

  • Review requests

You may withdraw consent at any time.

4. SMS Marketing

If you opt in to receive SMS communications:

We collect and process your phone number for:

  • Order notifications

  • Abandoned cart reminders

  • Promotional offers

  • Review requests

Message frequency varies. Consent is not a condition of purchase.

You may unsubscribe at any time by replying STOP or using the unsubscribe link.

SMS services are provided via third-party messaging providers (such as Yotpo), acting as data processors on our behalf.

Consent logs (including timestamp and IP address) may be stored for compliance purposes.

5. Data Retention

We retain personal data as follows:

  • Orders & transaction data: 10 years (tax compliance)

  • User accounts: until deletion request

  • Marketing data: until consent withdrawal

  • Customer service requests: up to 3 years

  • Disputes: until resolution and legal limitation periods

We may retain data longer if required by law or to defend legal claims.

6. International Data Transfers

We may transfer personal data to service providers located:

  • Within the European Union

  • In the United Kingdom

  • In the United States

  • In other countries where our service providers operate

Where data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission

  • Data Processing Agreements

  • Additional security measures where required

7. Recipients of Data

We may share personal data with:

  • Payment service providers

  • Courier companies

  • IT hosting providers

  • Marketing platforms (e.g., email & SMS providers)

  • Accounting service providers

  • Legal advisors

  • Public authorities when legally required

We do not sell personal data.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality

  • Remember shopping cart items

  • Analyze website traffic

  • Improve performance

  • Enable abandoned cart reminders (including SMS)

You can manage cookie preferences through your browser settings or cookie banner.

9. Automated Decision-Making

We do not use automated decision-making that produces legal or similarly significant effects within the meaning of Article 22 GDPR.

10. Your Rights (EU / EEA / UK)

You have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

  • Lodge a complaint with ANSPDCP (Romania) or your local authority

ANSPDCP
B-dul G-ral. Gheorghe Magheru 28-30
Sector 1, Bucharest, Romania

To exercise your rights, contact: contact@11goats.com

11. California Residents (CCPA Notice)

If you are a California resident, you may have rights under the California Consumer Privacy Act, including:

  • Right to know what personal data we collect

  • Right to request deletion

  • Right to opt out of sale (we do not sell personal data)

Requests may be submitted to: contact@11goats.com

12. Data Security

We implement appropriate technical and organizational measures, including:

  • Restricted access controls

  • Encrypted communications (SSL)

  • Secure hosting infrastructure

  • Contractual safeguards with processors

However, no system can guarantee absolute security.

13. Children’s Data

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from minors.

14. Updates to This Policy

We may update this Privacy Policy periodically. Changes take effect upon publication on the website.

15. Contact

For any questions regarding this Privacy Policy:

Prime Gaming Products SRL
Str. Weiner Palada nr. 6A
Roșu, Ilfov, Romania
Email: contact@11goats.com